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  • L'GROW
    Growing trust

    L'GROW was created to help customers
    discoverthe true value in livestock and seafood
    with clarity, trust, and purpose.

  • L'GROW
    Nurturing quality

    L'GROW nurtures quality with care,
    rooted in the purity of nature.

  • L'GROW
    Shared Growth

    L'GROW is a brand that grows together
    with its customers, with sincerity at its heart.

Growing trust, Nurturing quality

Brand Core Values

  • Nature

  • Grow-up

  • Origin

L'grow is a future-oriented brand that goes beyond simply cultivating raw materials. It embodies the value of "large growth" by offering products directly managed by Lotte International - building trust and nurturing quality at every step.

Its upward-rising symbol represents L'grow’s commitment to overseeing the entire growth process, reinforcing trust through transparency and continuous development alongside customers. The brand colors visually express reliability, stability, and professionalism.

Business

MEAT

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  • Sandalwood

    The Sandalwood Ranch of LOTTE International is located in Queensland, Australia, in a beautiful natural environment that has been through 130 million springs. It owns 1,514 hectares of property, which includes a pasture that can feed approximately 17,000 cattle and a cropland that yields grain for cattle feed. We have been managing our cattle to produce the finest quality meat using our expertise since 1986.

  • Live Cattle Purchase & feed

    In Australia, a Cattle Buyer specializing in wagyu selects exceptional calves. The cattle are given a healthy blend of grasses, grains, and high protein cottonseeds grown in Queensland's clean environment for their health and added flavor. The health and stress of cattle are carefully managed with amenities such as stress release devices, shade screens, and individual water tanks.

  • Production

    Slaughtered by John Dee company with an 80-year heritage, thoroughly controlled by AUS MEAT* standards, and our customer’s requests are quickly reflected in the process.
    *AUS MEAT: The Australian Meat Association is an institution that sets, manages, and supervises national certification system standards.

  • Arrival(Bonded warehouse)

    After being unloaded at a port or airport, L'grow beef is subjected to a temporary quarantine. After passing the temporary quarantine, it is sent to a bonded warehouse authorized by the customs director.

  • Quarantine

    After passing the animal quarantine and food and drug quarantine, L'grow beef is sold to customers. LOTTE International oversees the complete process from start to finish, from Australia to domestic consumers.

Our Values

  • Our high-quality Wagyu is raised over a span of 400 days, nourished with carefully selected feed and managed under Lotte’s meticulous care.
    By adhering to a philosophy that values natural, healthy growth over artificial methods, we produce Wagyu that boasts exceptional marbling and rich flavor.

  • Among Japanese Wagyu, the Tajima breed is renowned for its superior lineage. From this breed, only calves within the top 15% in marbling are carefully selected.
    Wagyu is graded according to the Australian Meat Standards Australia (MSA) system, ranging from 0 to 9, with higher numbers indicating exceptional marbling. L’grow exclusively certifies products that meet a minimum grade of 3 or above

  • L’grow beef is a brand loved not only in Korea but also in many countries and regions around the world, including Australia, China, the Middle East, and Southeast Asia.
    L’grow beef is consumed in five-star hotels in Korea and other countries, as well as in Hong Kong Disneyland and world-famous steakhouses.

  • 2025 Commercial Wagyu Category, Champion
    2024 Full Blood & MBS 5-7 Category, Gold
    2024 Purebred & F1 Category, Bronze
    2023 Full Blood Category, Silver
    2023 Crossbred Category, Bronze
    2022 Crossbred Category, Gold
    2022 MBS 5-7 Category, Bronze

Business

SEAFOOD

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  • Clean origin

    The Australian salmon imported by LOTTE International is grown at a fish rearing density lower than that of existing Norwegian salmon farms, so salmon grown without stress in a more comfortable environment are imported into Korea.

  • Reliable supply

    LOTTE International receives L'grow products from overseas partners in Australia, Vietnam, Thailand, and Russia that have met stringent international certification criteria such as BRC, ISO20000, and RSPCA.
    L'grow products are manufactured and managed by international partners that have acquired world-class hygiene certifications such as BRC and ISO20000, from whom LOTTE International imports safe and high-quality seafood.

  • Product development

    HACCP-certified processing plants manufacture various L'grow products and supply fresh marine products using seafood that meets international standards is controlled through periodic quality and safety inspections. We sell through retail and wholesale channels, and fresh products are distributed through a secure cold chain logistics system.

Our Values

  • All factories that LOTTE International uses for processing in Korea are HACCP certified by default, and L'grow is attached to safe seafood that consumers can trust and consume.
    We make efforts to offer fresh and safe seafood to our customers.
    We will contribute to the healthy life of our customers by supplying “reliable and edible seafood.”